The charm of Canton Fair continues to grow. Feel the vitality of opening up through the barometer of foreign trade.

　　From April 15 to May 5, the 133rd China Import and Export Fair (i.e. "Canton Fair") was held in Guangzhou. This year's Canton Fair fully resumed offline exhibition, the exhibition area, the number of exhibitors are at a record high, attracting more than 220 countries and regions hundreds of thousands of buyers to register to participate in the fair.

　　A warm greeting, an in-depth exchanges, a round of exciting negotiations, a pleasant handshake ...... For days, the banks of the Pearl River Pazhou Complex, businessmen from all over the world to push the new products, talk about cooperation, seize the huge business opportunities brought by the Canton Fair.

Several buyers from Colombia learn about Chinese auto parts products at the 133rd Canton Fair. Xinhua News Agency reporter Liu Dawei photographed

　　Canton Fair has always been regarded as a barometer of China's foreign trade, and the event has released positive signals of trade rebound, showing the new vitality of China's opening up to the outside world.

　　Mutually beneficial and win-win attraction lasts

　　From the Sino-Soviet Friendship Building, to Liuhua Road Pavilion, to Pazhou Complex, as China's longest history, the largest comprehensive international trade event, Canton Fair has been 67 years of spring and autumn.

　　Known as "China's first exhibition" reputation of Canton Fair why can play the role of barometer of foreign trade? The key in the circle of friends.

　　Win-win charm through time. Zhang Chuangdi, President of Malaysia International Business Promotion Association, is from Jiexi County, Guangdong Province, and was born in Malaysia as a "Chinese Third Generation". 1978, the organizer of the Canton Fair went to Malaysia to attract investment, and Zhang Chuangdi was involved in the reception. Over the past 30 years, he has participated in almost every Canton Fair. As an "old Canton", the current Canton Fair Zhang Chuangdi is still full of enthusiasm, organizing more than 200 exhibitors and buyers to participate in the meeting.

　On April 23, the second phase of the 133rd Canton Fair opened. The picture shows buyers and exhibitors negotiating in the home accessories exhibition area. Xinhua News Agency reporter Deng Hua photographed

　　"We have brought food, agricultural products and decorations with Malaysian characteristics, and at the same time we want to purchase Chinese home appliances, hardware tools and household goods. We all take what we need, and we all make money." Zhang Chuangdi told this reporter that from the entry and exit formalities to the exhibition setup, the relevant Chinese government departments and the organizers of the Canton Fair have given great support to Malaysian enterprises over the years. "Participation in the Canton Fair, for China and Malaysia to create win-win opportunities for enterprises, I have a special significance. I will, as always, strive to participate in every session and even every phase of the Canton Fair," he said. He said.

　　Win-win charm across the space. Mexico and China are more than 10,000 kilometers apart, one-way flight time of more than 24 hours. However, this did not stop Mexico Coppel China purchasing manager Jennifer Patton to participate in the Canton Fair enthusiasm. Just arrived at the Pazhou Complex, she took the buyers to run to the booths, searching for suitable procurement target.

　The picture shows that buyers are getting to know the flying machine products being displayed in the new energy and intelligent networked automobile exhibition area set up in the Canton Fair. Xinhua News Agency reporter Deng Hua

　　"There are two Canton Fairs every year, and Coppel has not missed a single one in the past 21 years!" Jennifer Patton said the reason why she traveled thousands of miles to come to Guangzhou is because of the growing reputation of Chinese goods among Mexican consumers. "At present, imports from China account for more than half of our total sales of goods. At this year's Canton Fair, we have selected a large number of new products such as electric bicycles, headphones, stereos and personal care products. What's more, we have made a new group of friends with Chinese suppliers, which is conducive to the further development of Coppel's business." Jennifer Patton said.

　　The buyers were enthusiastic and the exhibitors reciprocated with practical actions.

　　Daily washing, glass ceramics, sewage treatment, dyes and pigments ...... Canton Fair this year, Guangzhou Chemical Import and Export Co. "Originally, we exported 7 major product series want to book 20 booths, but due to the Canton Fair fire, we only grabbed 10. Even so, we are confident that the product promotion!" Lin Xueqiang, chairman of the company, told this reporter that, as a functional supply chain integrator, Guangzhou Chemical has been actively playing its specialized advantages in recent years, providing logistics, transportation, customs clearance and other comprehensive services for the export of products of upstream chemical enterprises, and helping them seize the market opportunities of the "Belt and Road" market and the Regional Comprehensive Economic Partnership (RCEP) market. In the opinion of Lin Xueqiang, Canton Fair is the best choice for chemical enterprises. In Lin Xueqiang's view, Canton Fair is not only a stage for enterprises to display, but also a school for them to grow and improve.

　　"A good place to do business."

　　Jiuyang soybean milk machine, TCL air conditioner, Delisi servo motor, TD Optical reflective fabrics ...... Canton Fair, a large number of new products of high quality and high price attracted the attention of buyers. Behind the exhibits are the unremitting efforts of Chinese foreign trade enterprises to improve the quality of development.

　　Launch of new products - this year's Canton Fair, Chongqing Cabin General Machinery Co., Ltd. founder Yang Tinggang specially prepared a new energy brushcutter, new energy scrubber and a number of new products to the exhibition. "When the brushcutter is in use, the operator has to carry the machine on his back. The traditional internal combustion engine drive, heavy weight, vibration, fire hazards. The new brushcutter we launched uses a ternary lithium battery for energy supply, weighing more than half as much as before, and the experience of using it is much more comfortable." Yang Tinggang revealed that in the second half of the year, Kabin Machinery will prepare more new products to come to the exhibition.

For the 133rd Canton Fair, the organizers set up a number of Chinese industrial design booths in the main corridor area of the exhibition hall, which has the largest flow of visitors. The picture shows that overseas buyers are getting to know the kitchen appliance products of a Chinese industrial design enterprise. Xinhua News Agency reporter Liu Dawei photographed

Reliable and hard performance - "Although the types of products we brought this time are not many, but each of them is 'able to fight'." Fujian Beifeng Communication Technology Co., Ltd. overseas business development director Yi Qinbo picked up a walkie-talkie fell to the ground, only to see the equipment call function remains stable. Yi Qinbo introduced to this reporter, Beifeng Communication in the Canton Fair on display walkie-talkie series products, generally has a strong signal, body "leather" resistance to falls, etc., can be widely used in traffic command, building construction, emergency rescue, geological exploration and other scenarios, very popular with overseas customers.

　　Feel the pulse of the market - with the rhythm of the dance music, Hubei Jinshan Light Industry Home Appliances Co., Ltd. marketing manager Chen Sheng's business card box a day down at least "Tengmou once": their business cards sent out, foreign buyers' business cards to make up in. According to Chen Sheng, Jinshan Light Industry production of trolley stereo and home audio equipment sells well in India, the Philippines, Brazil, Argentina and other markets. "Affected by the global economic situation, overseas customers now pay more attention to the cost-effectiveness when purchasing audio equipment. Through the Canton Fair, customers can have a more intuitive feeling of the pitch sound effect of our products, thus recognizing our offer more." Chen Sheng said that since this year, the enterprise audio export growth rate of more than 20% year-on-year.

　　Foreign buyers value the Canton Fair, but also because here, "the wine is good, the alley is not deep".

　　The 128-year-old American Lawnmower Company mainly sells lawnmowers, hedge clippers and other garden tools, with customers in the United States, Canada, Mexico, Germany, France and other places. Since 2002, the company has begun to come to China to purchase goods. Now, more than 2/3 of the garden tools products it sells are imported from China.

　　"Canton Fair is a good place to do business. Chinese products are not only of guaranteed quality, but also very innovative and able to meet consumer needs well." The company's CEO, Mike Kelsey, told this reporter that over the years, he feels that the most effective way of sourcing is to participate in the Canton Fair. In the same time and space, one can reach out to different suppliers and establish special cooperative relationships. "The U.S. and China have a wide range of space for cooperation, and we want to hold on to every potential business opportunity." Mike Kelsey's tone is firm.

　　Looking at the long term there are broader business opportunities

　　As a barometer of foreign trade, Canton Fair released signals not only reflect the present, but also point to the future.

　　From the focus of buyers, products that can improve the quality of life, demand is growing rapidly. Enkhtu Denbelle, purchasing manager of Mongolia's Nomin Electrical Company, came to Canton Fair to select high-quality household appliances for a new housing project being planned and built in the region. Along the Granz, Changhong, Hisense and other booths to stroll around down, she purchased Chinese home appliances ideas more strongly.

　　"The Chinese-made drum washing machine has a large capacity, a high degree of automation, and has both washing and tumble drying functions, which are very effective to use." Enkhtu Denbelle said she believes the home appliances ordered from the Canton Fair will provide Mongolian consumers with a better quality of life.

　　Equipment that helps drive regional economic development also has great potential. Carefully observe the performance of the equipment, carefully ask the technical parameters, in the industrial automation and intelligent manufacturing exhibition area, the first time to participate in the Canton Fair, Ethiopia TEA deputy general manager Anis Abdulkrim look very engaged.

　　Anis Abdulkrim told this reporter that Africa's labor force has obvious advantages and huge potential for industrialization. However, the process of modernization will also face a variety of challenges. "Our factory has a laser cutting machine, and we intend to purchase a new one from Chinese manufacturers. These Chinese equipments have many obvious advantages and can help our factory realize rapid development. I believe that more and more African buyers will come to Canton Fair like me." He said.

　　Facing the new demands of customers, Chinese exhibitors are on fire to show themselves in a more comprehensive and three-dimensional way. "Our main export products are outdoor flooring, decorative grille wall panels and other building panels. At this year's Canton Fair, our Alibaba International Station Super Star Label live broadcast is synchronized. A recent live broadcast attracted more than 3,000 people from outside the country, with viewers from the United States, Brazil, the Philippines, the United Kingdom and other places." Zheng Jiayong, business manager of Shandong Linyi Chente International Trade Co., Ltd, said that the Canton Fair allows overseas customers to have a visual experience of the products in terms of touch and smell, while the online live broadcast allows people to see the overall effect of the products visually.

　　Eyes on the data show that, up to now, the country's intelligent manufacturing-related enterprises more than 180,000, and in Guangdong, Jiangsu, Shandong, Zhejiang and other foreign trade provinces more distribution. Aspire to "go out" of China's outstanding enterprises more and more, so that foreign businessmen see a broader business opportunities.

　　At this year's Canton Fair, Jörg van der Hauwen, founder of Sino-Holland Orange Brand Consulting (Guangzhou) Co., Ltd. has set up his company's booth in the walkway leading to the major exhibition halls. He predicted that demand for trade in services would also rise along with trade in goods. As expected, more than a hundred Chinese company representatives came to the booth in one morning.

　　York van der Hoeven told this reporter: "Nowadays, many excellent Chinese manufacturing enterprises want to promote their own brands globally. We want to provide these enterprises with whole-chain brand building and management services to help them understand the habits and preferences of local consumers, so as to further improve quality and open up the market."

　　It is held year after year, and the sessions are new. The steaming Canton Fair is raising people's expectations about the temperature of China's foreign trade. (Reporter Wang Junling)

Editor: Ge Yan